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The Digital India BHASHINI Division and SEBI have formalised a partnership to deploy multilingual artificial intelligence in investor education, with a focus on Tier 2 and Tier 3 cities and underserved linguistic communities.
✦ AI SUMMARY 30-second read
- BHASHINI and SEBI have signed an MoU to explore multilingual AI tools for investor education across India's diverse language communities.
- The collaboration will support SEBI's Project Jagrook – Samajh Se Investing Simple campaign, aimed at widening financial awareness nationwide.
- SEBI notes India has nearly 13 crore demat accounts and 8 crore mutual fund investors, underscoring the scale of outreach needed.
Why it matters: Language barriers remain a key obstacle to financial inclusion; AI-driven regional language tools could significantly widen informed investor participation across India.
This summary was generated by AI. Editors may review and update it.
The Digital India BHASHINI Division (DIBD), operating under the Digital India Corporation within the Ministry of Electronics and Information Technology, and the Securities and Exchange Board of India signed a Memorandum of Understanding on 5 November in New Delhi.
The agreement is intended to explore how multilingual artificial intelligence and language technologies can be applied to investor education, with particular emphasis on reaching citizens in Tier 2 and Tier 3 cities and those in communities underserved by existing digital information channels.
The signing brought together senior officials from both organisations, who outlined the potential of the collaboration to remove communication barriers that have historically limited access to financial knowledge.
What was announced
Under the MoU, the two organisations will work together to leverage BHASHINI's multilingual AI capabilities, language resources, and technology ecosystem to improve how financial information is delivered and understood across India's diverse linguistic landscape.
The partnership will explore technology-driven solutions that can present investment-related concepts in the languages citizens are most comfortable using, addressing a gap that has long constrained the reach of financial awareness programmes.
Amitabh Nag, CEO of the Digital India BHASHINI Division, described the collaboration as an effort to bring language technology closer to real-world needs, noting that financial inclusion requires not only availability of services but also the ability of people to understand the information that underpins informed decision-making.
Support for Project Jagrook
Sandip Pradhan, Whole Time Member at SEBI, said India has nearly 13 crore demat accounts and 8 crore mutual fund investors, making financial awareness and investor education more important than ever.
He said SEBI's Project Jagrook – Samajh Se Investing Simple campaign aims to take investor awareness to every corner of the country, and that meaningful outreach requires communicating in languages in which citizens naturally engage with financial matters.
BHASHINI's regional language technology is expected to be instrumental in expanding the campaign's reach and making its content more accessible and inclusive.
What it means for India
The MoU represents a step towards integrating multilingual AI into India's broader financial awareness ecosystem, combining SEBI's investor education mandate with specialised language technology.
Citizens across states who engage more readily with financial information in their own languages stand to benefit from improved access to investment knowledge, particularly in geographies and communities that have remained at the margins of earlier outreach efforts.
The collaboration could help close communication gaps that prevent many first-time and potential investors from participating confidently in financial markets.
What happens next
Both organisations are expected to work towards implementing technology-driven solutions under the terms of the MoU, with an initial focus on Tier 2 and Tier 3 cities and underserved linguistic communities.
Elets will update this story as the collaboration progresses.