It is not even a year since digital working has set in as the new normal and no more a mere choice. In such a scenario optimising revenue also needs technology-based solutions. Realising the fact, Elets Technomedia Pvt. Ltd. in association with SAS India organised a series of webinars – ‘Revenue Management & Intelligence Summit 2021’ on May 5, 2021. The second webinar witnessed senior policymakers from west India sharing their vantage points on ‘Optimising Revenue Management through Advanced Analytics’.
Dr Sangeeta Hasnale, Assistant Commissioner, Municipal Corporation of Greater Mumbai (MCGM), said, “We introduced the SAS System in our offices to know the issues we face in revenue management from the grassroots level and effectively manage the flow of the work”
Expressing the challenges she faced, Dr Hasnale pointed out that due to the onset of the COVID pandemic in February 2020, MCGM had only three months to collect the revenue. “Leveraging SAS systems, MCGM enabled itself to collect the maximum revenue in such a short span of time.” MCGM is the only corporation that has implemented the Capital Value system.
While throwing light on how SAS analytics reformed the revenue management system in MCGM upscaling its efficiency, she mentioned, “SAS analytics showed that out of 4,50,000 people, 3,75,000 people didn’t pay the taxes as per the norms laid down by the Supreme Court of India.” In order to surface defaulter information, SAS enabled the categorisation that aided the department to know about those who have not paid taxes for over a year and the people who had an outstanding of Rs 1 crore or above. Besides, SAS generated networks have helped us in analysing whether a single commercial entry is having multiple properties or defaulters, she added.
Further, Dr Hasnale said, “With SAS system onboard, every officer was able to analyse their units and their major defaulters. Every inspector was able to set their own target. The system not only improved the efficiency of our revenue management systems it also made the overall process transparent. This transparency aided in gaining back the trust of the people in the corporation.”
In her closing remarks, she said, due to technology solutions we were able to pick out the defaulters and enhance our revenue collection. Therefore, SAS is not only helping in increasing the revenue but also making Mumbai a law-abiding city.