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To meet the crisis, IT vendors need new pricing models and create infrastructure to serve customers in Tier 3 cities and beyond, the report says

New Delhi:  Indian businesses will take a cautionary stance when considering their ICT spending in 2013, a report of the International Data Corporation (IDC) has predicted.

“In 2013 ICT vendors need to invest in changing the mindset of the enterprises to focus more on strategic investments.  This will not only drive greater ICT investments, but will also ensure stronger investments in broader business value delivering solutions,” IDC India Principal Analyst Sanchit Vir Gogia says.

Apart from investments in the hardware infrastructure, IDC predicted that strategies like Geo Expansion, Mid-market focus, cloud enablement, and multi-device enabled infrastructure will drive the top 10 predictions for 2013.

To win in the mature domains, IT vendors need to ‘change’: service oriented, sophisticated value propositions, new pricing models, deliver with competitive cost structures and really understand their enterprise customers deeper than ever before.

On the other hand, the emerging dimensions, IT vendors need to ‘stretch’: create infrastructure to serve customers in Tier 3 cities and beyond, change marketing messages to a ‘growth partner’ orientation, expand their channels and alliances, add on capability to serve customers in emerging segments like Retail and create product and service bouquets which can be easily consumed by the mid-market, it suggested.

Ultimately, IT vendors need to change and stretch to continue winning in 2013 and beyond. Business as usual simply won’t be good enough, the report added.

“The availability of technologies like virtualization, cloud, and mobility has the ability of renovating the infrastructure architecture of organisations in a highly systematic and phased manner.  Increasingly business users and managers are actively participating in these solution discussions as they drive key business priorities like customer satisfaction, employee productivity, and faster GTM.”

The Top 10 predictions for the India ICT market are as follows:

•Multi-device era to dictate IT for a cross-platform support

•Channel partner ecosystem will see a sizable rethinking to survive the blitz of large format resellers and e-retailers

•Continued interest by IT vendors to target T2 and T3 cities is driving maturity and it in turn is driving more complex solution needs

•Telecomm providers will increasingly focus on customized data plans based on usage pattern analysis

•Enterprise applications and business processes will be moving on to the cloud with ability to link devices and users as needed

•Business analytics will continue to be in the lime-light and past and present investments of organizations will see greater interest level by business users

•IT infrastructure management to start moving away from specialist management tools to integrated infrastructure management

•Many enterprises that have been holding back on hardware and software investments will partially reopen their purse strings

•Focus on Mid-market segment will become mainstream discussion with most large vendors (hardware, software, and client devices) making sizable investments to drive the mindshare

•The interest in IP voice infrastructure and embedding IP voice into applications will drive need to clarify associated regulatory aspects

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