The eChoupal project covers over 35,000 villages in the states of Madhya Pradesh, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh, Rajasthan, Haryana and Uttaranchal providing millions of farmers with critical information on farming. eChoupal project has multiple benefits for the farmers. Farmers can look at weather forecasts, order fertiliser and herbicide, and consult an agronomist by e-mail when their crops turn yellow. At some eChoupals they can even buy life insurance, apply for loans and also check their children's exam results. The project helps the farmers to identify and control his inputs and farming practices. Also the farmers are paid more for better quality of crops.

According to ITC eChoupal is an intelligent blend of applications like CRM and supply chain management.eChoupal is a flexible, easy to deploy solution. ITC Infotech provided an in-house team of 25 to 30 people in the initial stage and this gradually came down to around 20 people, and finally a five-member team to maintain the project.

With the success of eChoupal project, ITC has embarked in on providing best of the class retailing and shopping experiences to the rural consumers by building retail shopping complexes that provide integrated facilities under one roof.




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