Public sector Vijaya Bank has launched its ATM enabled Vijaya Kisan Card for farmers in Coimbatore (India).
With this, the farmers would be able to withdraw upto Rs 15,000 at a time, from any of its ATMs as well as from other banks' VISA ATMs. The card would provide a simple, comprehensive and flexible credit package to farmers. It meets entire agricultural credit requirements for crop production including consumption credit through single loan product, as stated by Bank Chairman and Managing Director, Prakash P Mallya. The merchant transaction limit would be Rs 25,000 per day, it will depend on the availability of drawing power. The Bank has already issued over two lakh Vijaya Kisan cards and plans to open more ATMs in rural areas to ensure easy access to farmers.
