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Flipkart, India’s homegrown e-commerce marketplace, in partnership with the Government of Uttar Pradesh’s “One District One Product” (ODOP) project has been able to bring in the true value of digital commerce to small businesses, artisans and other economically underserved communities. By promoting the indigenous and specialised products and crafts in UP on the Flipkart marketplace, the platform has witnessed a 52 per cent quarterly growth in revenue for UP’s ODOP products, from January 2020 to date.

The Chief of Corporate Affairs Flipkart Rajneesh Kumar met the Chief Minister of UP Yogi Adityanath and shared that Flipkart has significantly contributed in the sale of ODOP products. In 2020-21, more than two crore ODOP products worth Rs 1000 crore have been sold out on the Flipkart portal which has helped artisans of the state in a big way.

Navneet Sehgal, Additional Chief Secretary, MSME, Export Promotion, Khadi & Village Industry, Government of Uttar Pradesh said, “The Government of UP has been working relentlessly to encourage more and more local businesses to see national market growth. As a part of our initiatives, it is heartening to see that our ODOP campaign has led to boosting revenue for these crafts online and allowed them to witness consumer demand from across the country. Our partnership with e-commerce platforms such as Flipkart will further help in strengthening our aim to provide much-needed visibility to these specialised products.”

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “We are delighted to see the growth that local businesses from UP have witnessed on our marketplace platform. As a homegrown company, it has been our constant endeavour to bring increased market opportunities to MSMEs and small businesses, and under UP Government’s ODOP program – promote specialised products that are unique to these districts. The growth impact serves as a motivation for several new entrepreneurs to explore the benefits of e-commerce and see significant growth of their own. We are committed to building a truly local, democratic and inclusive platform backed by technology to support local businesses in India.”

Also Read: UP Govt reshuffled DMs of 10 districts

Flipkart and UP Government joined hands last year to bring district-specific products, unique to those regions, onto the Flipkart marketplace. These products range from leather products from Agra, aluminium utensils from Kanpur, chikankari & zari-zardozi work from Lucknow, wooden lacquerware and toys from Varanasi, wheat stalk craft from Bahraich, terracotta pottery from Gorakhpur and wood-carved crafts from Saharanpur, among many others.

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