Bimal Raj, CEO, Smartlink Network Systems Ltd, provides an overview of the work that his company is doing in the area of e-Governance
Give us an overview the work that Smartlink Network Systems Ltd is doing in India? What are your main focus areas?
Established in the year 1993, Smartlink is one of India’s leading networking companies. The main aim of Smartlink is to prop the Indian market in the field of Network Infrastructure. Pioneer in the field of active networking, the company offers an integrated value proposition from design and development to sales and marketing, and service and support. The Company has a robust product portfolio and a nationwide reach through its network of national and regional distributors, resellers and system integrators.
What kind of competition are you facing in the country in the area of networking products?
I would like to say that we are perhaps the only manufacturer of networking products in the country. There is immense value to the manufacturing that we are adding. The Indian market faces lot of challenges related to environmental conditions and bandwidth. We are using the local factors into account so that our products are optimized for local networks. If you look at the products being offered by some of the Multinational companies, you will find that these have a tolerance level of around 30-35 degrees, whereas our products have a tolerance level of up to 50 degrees. Hence our products are most suitable for government departments and private companies that are operating in the country.
Tell us about your brand DIGISOL.
With our brand, DIGISOL, we have set new benchmarks within the Converged Communication solutions. Our legacy of developing conscientious products further bestows the coveted competitive edge. Having discerned the precise requirements of our customers, we have developed and are in the process of developing a wide-ranging product portfolio under the DIGISOL brand. Under the DIGISOL brand we have developed a wide ranging product portfolio which ranges from Wireless &Broadband Routing to Switching, IP Surveillance and VoIP. Our focus is to build DIGISOL as a brand that caters to the needs of the Indian enterprise. Last year we did lot of engagement with the government and other PSUs. We are finding lot of acceptance in this space.
• Over 150+ product offerings and vast range
What kind of business potential do you see in the e-Governance space?
e-Governance is certainly an area where we see a lot of potential to grow. We can add lot of value in this space. With the amount of localisation that we can do, it becomes very easy for us to make a mark in the governance space. We understand the technological and other issues that are there in the country, and we are capable of delivering the best results even when the conditions are adverse. Currently we are doing lot of work for the SMB segment, which includes lot of smaller PSUs, smaller local bodies and other organisations. An almost 60-65 percent revenue comes from Second and Third tier cities. Last year we saw 120 percent growth in our revenues.
Under your DIGILITE brand, you are offering motherboards. What kind of response are you seeing in the Indian market under this brand?
The company has introduced a new brand for motherboards under DIGILITE. We have a significant competitive edge with its cost effective manufacturing, its brand building expertise and strong distribution. DIGILITE is one of the fastest selling motherboard brands in India. DIGILITE offers strong and localized supply chain of component products to ensure just in time for customers, dedicated tech support at BIOS & design level, follows robust Intel & AMD roadmaps with latest products available across point of sale. One of the strengths of DIGILITE brand of product range is its strong channel base of National Distributors/Regional Distributors across India.
In India the IT companies find Government to be very challenging customer due to red-tapism, nepotism, high legal formalities and other issues. How are you managing these challenges?
Those challenges are there, but we have no alternative except to keep working. The issue of policy paralysis and delays in decision making is also an issue. We are concentrating on the SMB section because the decision making is faster in this space. The thing is that India is home to huge talent in field of IT, we need to develop this talent so that India can further improve its position in the field of IT. Our development team is currently working on developing products for 4G technologies. We see great future in this form of connectivity.
You are also operating a service division. Tell us about it.
The service division of Smartlink, known by the name of DIGICARE, offers after-saleservices. We offer best of the class integrated service and support, which consists of RMA centers, DIGICARE Technical Assistance Centre (DTAC) and Direct Service Department (DSD). DIGICARE has evolved most efficient, skilled and professional state of service infrastructure. It has 18 Direct RMA/ Service centers and 46 Service Partners across the country.