Indian retail sector has introduced e-Choupal to empower farmers of India. e-Choupal, where farmers can access Internet for agricultural information.

The e-Choupals serve as both a social gathering place for exchange of information and an e-commerce hub. e-choupal has also established a low-cost fulfillment system focused on the needs of rural India, which helps in mitigating rural isolation, create more transparency for farmers, and improve their productivity and incomes. A local farmer works as a sanchalak (coordinator) runs the village e-Choupal, and the computer usually is located in the sanchalak's home. ITC has also incorporated a local commission agent, known as the samyojak (collaborator), into the system as the provider of logistical support. The company is expecting that each e-Choupal will serve around 10 villages within a five-kilometer radius. The first goal of the e-Choupal is to deliver real-time information and secondly, farmers can directly sell their crops without any help of an agent.

Be a part of Elets Collaborative Initiatives. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook , connect with us on LinkedIn and follow us on Twitter, Instagram.

"Exciting news! Elets technomedia is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest insights!" Click here!