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‘Vendor of Choice’ Moving in Sync with Digital Age Demands

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Starting India operation way back in 1994 through its partners, ZyXEL Technology made its direct presence in 2006. Ever since, the company has earned the reputation of being the ‘vendor of choice’ with various telecom and enterprise customers, says Gopal Joshi, VP-Sales (India & Saarc), Technology, in an interaction with Nirmal Anshu Ranjan of Elets News Network (ENN)

gopal_joshi

Gopal Joshi,
VP-Sales (India & Saarc), Technology

How long has ZyXEL been in India and how well does the company understand the requirements of India market?
ZyXEL first came to India way back in 1994, but that wasn’t a direct presence; in 2006, we started our direct operations. Our products and solutions have been there in the market for over two decades now, and we’ve been the vendor of choice for various telecom and enter- prise customers, including the government and corporate sector.

With a number of tech-driven programmes being launched by the Government of India, currently India is a ‘land of opportunities’ for technology players. How would you react?
You rightly mentioned India as a ‘land of opportunities’, going by the way the government is launching numerous initiatives for creating e-infrastructure for all. Every OEM/ vendor from different sectors will have plenty of business opportunities.
Talking about ZyXEL, we are the only vendor in the country, which can provide customers the independence to select any medium for creating a network. Such mediums can be an electrical cable, a telephone-grade copper wire, Ethernet or MMF, SMF, Coaxial Cable, Wireless, etc.

Are you associated or going to associate with the Digital India programme or the Smart Cities Mission of PM Modi? If yes, which all projects?
We are following and working with multiple smart city/ township projects and the Digital India- related initiatives, along with some premier government nodal agencies. We have been awarded contracts for a few smart township projects, which are under execution. Soon the nodal agencies concerned will announce their completion.

ZyXEL has a whole range of electronic products. Have you been able to exploit the benefits of Make in India campaign being promoted by the government?
Since ZyXEL Technology is registered in India and we are closely working with various government agencies. We are soon going to announce how we can involve and serve customers under the Make in India programme launched by the incumbent government.

You are also a strong player in Health, Education and BFSI domains. Would you elaborate?
We are a strong player in the mid-market segment, and offer end-to-end solutions to the customers, be it Education, Healthcare or Banking & Finance sector. In telecom sector, we are the leader and serve most of the telecom operators, whether a government-backed company or a private sector player.

As a global player, do you find the kind of Ease of Doing Business in India that you experience elsewhere?
Till now we have not faced any policy hurdle in our business, and hope that going forward, too, the policies of the government will help create a business-friendly environment.

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