In a remarkable achievement, the Maharashtra State Electricity Transmission Company (MSETCL) has secured three prestigious national awards from the Public Relations Society of India (PRSI). The accolades include ‘Best Social Media and PR,’ ‘Branding,’ and ‘Best Film (English),’ in addition to receiving the coveted ‘Bharat Ratna Shree Atal Bihari Vajpayee National Awareness Campaign Special Award.’ The PR department of MSETCL was lauded for its outstanding contributions.

The Public Relations Society of India, a prominent institute operating at the national and international levels, recognised the exceptional efforts of MSETCL’s PR department. The awards will be presented during the inaugural ceremony of the International Public Relations Festival, scheduled to take place from November 25 to 27 at the Dr. Bhimrao Ambedkar International Convention Center in New Delhi.

MSETCL’s PR department earned these accolades by demonstrating excellence in various aspects of public relations, including fostering internal and external relationships, embracing digital advancements such as QR codes and podcasts, and creating awareness about high-voltage electricity safety. Notably, the department’s role in ensuring uninterrupted power supply during severe cyclonic storms and remote areas’ electricity supply through drone assistance were also acknowledged. The transformation of informative films into animated content for wider public outreach garnered national recognition.

MSETCL’s commitment to utilising modern online resources, such as WhatsApp bulletins, audio-visual bulletins, and social media, played a pivotal role in its success. The department actively promoted government schemes, advocated for the Marathi language, engaged with mass communication and journalism students, and contributed to various mass media programs. The use of QR codes in recruitment advertisements and the introduction of digital newsletters in flipbook format showcased the company’s dedication to innovation in communication, including podcasting.

Dr. Sanjeev Kumar(IAS), CMD, MSETCL

Dr. Millind Awatade, Public Relations Officer at Mahatransco, emphasised the PR department’s focus on creativity and innovation under the visionary leadership of Dr. Sanjeev Kumar (IAS), Chairman and Managing Director of MSETCL. The guidance of key directors, including Mr. Sandeep Kalantri (Director of Operations), Mr. Sunil Suryawanshi (Director of Projects), Mr. Ashok Phalnikar (Director of Finance), and Mr. Sugat Gamare (Director of Human Resource Development), has been instrumental in the department’s continuous pursuit of creative and innovative initiatives. Dr. Awatade also highlighted the company’s plans to transform its house journal, Mahapreshan Samachar, using Artificial Intelligence (AI), marking another milestone in modern communication.

Also Read | MSETCL bags award for its contribution to Green Energy Corridor

Be a part of Elets Collaborative Initiatives. Join Us for Upcoming Events and explore business opportunities. Like us on Facebook , connect with us on LinkedIn and follow us on Twitter, Instagram.

"Exciting news! Elets technomedia is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest insights!" Click here!