Every sector, be it education, health, baking or hospitality industry or government sectors, has its challenges. Not just video surveillance, audio alerts are also important. Some intelligence also needs to be put for offering customised services to the customers. CP Plus analyses the needs of each and every sector and defines relevant needs and designing the solutions and products, says Yogesh B Dutta, Chief Operating Officer, CP Plus India in an exclusive interview with Jyoti Bhagat of Elets News Network (ENN).
Please tell us something about CP Plus and the flagship products.
CP Plus is about a 12 years old brand. We evolved by learning from the ground and knowing the requirements of the market. The maiden market was quite unorganised and CP Plus gave shape to the market by making it organised. We also took it to the next level. CP Plus is expanding in terms of launching products that are relevant and viable to Indian customers.
Till now, this market is a totally B2B market. Security is a very serious subject. The stakeholders who are in the security domain are not fundamentally very clear about their requirements. That is also because it is a nascent subject. While the goal is clear and common, to provide safety and security of the people, the mode of doing that is a bit ambiguous. That is where we played a role in terms of checking their needs and analysis, challenges etc. Every sector, be it education, health, baking or hospitality industry or government sectors, has its challenges. Not just video surveillance, audio alerts are also important. Some intelligence also needs to be put for offering customised services to the customers. CP Plus analyses the needs of each and every sector and defines relevant needs and designing the solutions and products.
Now coming to the flagship products, we have a host of them in our portfolio. CP Plus has a wide range of solutions taking care of analytics, artificial intelligence and defining more and more qualitative aspects, be it Command and Control Centres or integrating sensors. For instance, in this year’s Kumbh Mela that took place in Prayagraj, CP Plus had provided the entire surveillance and security products and solutions. In a first, there was no untoward incident reported during the Kumbh Mela.
“CP Plus has a wide range of solutions taking care of analytics, artificial intelligence and defining more and more qualitative aspects, be it Command and Control Centres or integrating sensors.”
Our products and solutions are also widely used at Delhi schools, Allahabad Smart City projects, Indian Railways, wherein we have marked our presence in 204 stations and police stations to name a few. In the Real Estate sector also, we have our presence. Today, security is becoming relevant and evolved in our lives and we are also evolving ourselves with time.
What is the distribution model of CP Plus and what is the Go-ToMarket strategy?
We have our partners across India looking after the distributions. We have a multi-pronged strategy in terms of addressing a market like India which is quite a comprehensive market and got its challenges and strengths. We have got engagement with the system integrators as well as the customers.
Please throw some light on the system integrators.
The system integrators belong to various backgrounds such as Telecom or IT. We also have partners coming from the fashion or jewellery industry. Whosoever says that there is a good opportunity and has relevant connects with them and then gradually can convert their connections in the security business. On the other hand, there are some premium system integrators such as Larsen & Toubro (L&T), etc., which are in a different league altogether.
Which sector or vertical are you receiving maximum traction from?
The commercial sector owing to its large bandwidth and includes offices and commercial complexes. As far as the government sector is concerned, around 30-40 percent business comes from there. The government sector is vast to classify as in the current times several infrastructure projects are going on. To name a few, any government buildings which are being managed by CRPF, the surveillance solutions are provided by CP Plus.
Is there any plan to get into a new vertical?
Security itself is a huge market with a magnitude of scope and it is just taking off. We have recently started our manufacturing plant which is set up in an area of about 20 acres. The annual production capacity is about one crore cameras and the monthly capacity is around one million. This production capacity is about 60 to 70 percent of the market potential. At the moment, we are focusing on offering security solutions only, which is our core area. In the near future, we would explore how we can augment it further.
What are some of your upcoming products, especially for the B2C market?
Within the security sector, there is a lot of traction in the consumer space, for which we are launching a host of products such as plug and play cameras, activity trackers for children etc. These activity trackers are like a watch meant for teenagers wherein their parents can track their locations and if they go beyond the defined areas, an alert would be sent to the parents’ mobile devices. We are planning to launch this product at an affordable price of around Rs 3,000 to Rs 3,500 to answer to the security concerns of working couples with young children.
Another product which we are planning to launch is Dash Cameras, meant to be kept inside the vehicles. The objective is to offer better security solutions for the customers hitting the roads every day and driving their vehicles.
What makes CP Plus different and unique in terms of other companies offering security services and solutions?
The market is at a very interesting stage at present and the more the merrier. More players in the market would mean more engagement with the customers and more awareness about security. This market is not just about market share or sales but all about service and support. This is a product which has to work 24*7, 365 days a year. The security domain is of utmost importance as someone’s life and safety are dependent on the measures are taken. Hence, service and support make a lot of difference.
CP Plus operates through 52 offices pan India and 134 support centres. We offer tatkal or emergency services at lot of places. The commitment to our service is one of the key differentiators.
Technology adoption in security services has evolved over the years. CP Plus has a much more advanced technology adoption mechanism. We also ensure the right integration of hardware and software.
What are the key focus areas for CP Plus in the coming year?
We are focussing on the traction at the Government sectors. The government is indeed the key focus area for us. The kind of focus the Government is bringing in, in terms of investing in infrastructure projects, we see a lot of potential for security services. We being an Indian brand, have a lot of strengths that can be utilised in the Government sector. We are enhancing our capacities and capabilities more and more relevant to the Government’s needs. We are aligning with the like-minded technology players, be it IITs or Government R&D Cells so that we can live up to their expectations.
Please share some of the esteemed organisations which CP Plus is serving?
In the healthcare sector, we are serving the major hospitals such as All India Institute of Medical Sciences (AIIMS), Escort Hospitals, Max Hospital to name a few.
In the hospitality sector also, we are working with the Taj Man Singh, Hyatt, Grand Hyatt and a lot of Oyo hotels among others.
What is your message for the readers of eGov magazine?
We are playing a very important role in creating awareness about the need for having security infrastructure, especially in today’s time. For the industry players, my message is that, if you want to prove your relevance in the security sector, you have to focus on the Government business.
Another duty of our industry is most of the partners we have such as the system integrators or dealers are first-generation entrepreneurs. They have their whims and fancies and they have reached a level where to achieve success, they have to do business with the government.