Dubai to announce best and worst government entities based on Customer Happiness

Hamdan bin Mohammed

The Vice President and Prime Minister of the United Arab Emirates (UAE), and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum have issued directives to announce the three best and worst local government entities of Dubai on January 18, 2020.

The best and worst government entities would be named in terms of customer happiness. The customer happiness would be derived according to the results of the Happiness Index of Dubai Government.

According to the His Highness of Dubai, the result of Dubai’s Happiness Index will be released in January every year from now on.

Sheikh Hamdan said, “We will announce the results of the Happiness Index every year to promote transparency, and monitor and improve the quality of services provided. All government entities should work to constantly raise the quality of their customer service. I expect a lot from the teams working to deliver services. Their work will contribute significantly to enhancing Dubai’s competitiveness. Our objective is to set a high quality benchmark for government services. The results of the Happiness Index will be announced in January every year.”

He also added, “The Happiness Index of the Dubai Government is a comprehensive measure of the service quality of government entities in Dubai. I will personally follow up on efforts to improve quality, ease of access and speed of services.”

Emphasising on the importance of Customer Happiness, he stated, “We expect Customer Happiness to be treated as a priority as the goal is to serve and satisfy every customer of government services in the emirate. I will personally monitor Dubai’s drive to boost the quality of services. I expect a lot of teams to achieve unprecedented success. All entities must realize that we all work under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, who only recognises excellence and being No. 1.”