The government is taking e-governance to the next-level by using social media. In a first, the Election Commission has partnered with Facebook to run voter registration drive across five Indian states, where elections would be held next year.
This is for the first time ever that social media is being used for such an important democratic function. Uttar Pradesh, Goa, Uttarakhand, Manipur, and Punjab will see voter registration through social media.
The Election Commission of India has decided to use the massive reach of social media users to encourage them to register for voting. Using age as demographic targeting, Facebook would show ‘Register to Vote’ button to youths across these five states, and encourage them to vote.
Once clicked, the user would be directed to the National Voters’ Services Portal, wherein they can register themselves as voters for these forthcoming state elections.
Besides, the users from these states would be receiving notifications and reminders to get registered to vote. Special emphasis would be given to those youths, who are turning 18 years on January 1, 2017, so that new blood can take part in the democratic process of India, and serve their responsibility.
