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TRAI released the “The Telecom Commercial Communications Customer Preference (Twelfth Amendment) Regulations, 2013”, prescribing further measures to tighten the framework for controlling the menace of Unsolicited Commercial Communications (UCC).

TRAI has taken a series of measures in the recent past for curbing the menace of UCC. It issued “The Telecom Commercial Communications Customer Preference Regulations, 2010” on 1st December 2010, which came into force from 27th September 2011. Subsequently, for addressing the operational issues and for tightening the regulatory framework, a number of amendments have been issued to the principal regulations besides issue of a number of directions.

The 2013 Regulations, has been issued to further tighten the regulatory framework, especially relating to commercial communication from subscribers indulging in telemarketing activities, deliberately masquerading themselves, without registering as a telemarketer with TRAI.

These subscribers indulge in such activities without paying promotional SMS charge or any other charges (or deposits) as may be payable by registered telemarketers.
They also circumvent the procedures for telemarketing by registered telemarketers. Such subscribers indulge in sending unsolicited commercial communications to even customers registered in NCPR.
The presently available complaint redressal system will be available to settle the grievance of the subscriber whose connection is disconnected.

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