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Dubai Plans Raffle Promotion for Customer’s Using e-Payments

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Dubai e-Government announced the launch of a unique electronic raffle promotion named as 'Best Online Customer.'

The promotion venture will be for a period of two months. This initiative aims at boosting the 2008 Gulf Information Technology Exhibition (GITEX), the region's largest technology exhibition held annually in Dubai.

The scheme will automatically select winners customers using the Dubai e-Government portal to make e-Payment transactions between the period. Various departments from the Dubai government will be particpating in the event. These includes Dubai Police, Dubai Municipality, Dubai Department of Tourism and Commerce Marketing and Dubai Electricity and Water Authority. There exciting prizes offered such as helicopter trips to get aerial views of Dubai, three-night stay in 5 star hotels in Dubai, electronic and entertainment devices and more.

'Dubai e-Government has been constantly introducing innovative measures to maximise adoption of electronic services, which has resulted in a steady increase in the number of online transactions each year. This raffle promotion reflects the creativity and commitment of Dubai e-Government as it champions the shift towards e-Governance,' said Salem Al Shair, eServices Director, Dubai e-Government.

The participating departments have done two months of pre-event marketing promotion in order to create awareness and remind customers to keep their transaction numbers. Each department will pick e-Payment services to include in the promo and will conduct its own separate raffle to determine a daily winner.

Dubai eGovernment will support the departments by displaying daily results generated via an online draw application on a plasma screen to be placed at the Dubai eGovernment stand at GITEX 2008.

The Dubai e-Government venture was launched in 2001. It envisions the gradual integration of individually automated government departments under a single e-Government, catering to both business and federal interests. Starting with 14 e-Services, they are now offering more than 2,000 e-Services.

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