Interview

Dell EMC-Efficiently Storing, Protecting and Managing Data

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From high performance all-flash arrays to hybrid flash platforms and scale-out NAS systems, Dell EMC enterprise storage helps data-intensive organisations deliver optimal experiences. Amit Mehta, Director-Sales, Emerging Technology Storage Division at DELL EMC, India & SAARC in conversation with Harshal Desai of Elets News Network (ENN) tells us more about the company’s data storage products.

Amit Mehta
Director-Sales,
Emerging Technology Storage
Division at DELL EMC, India
& SAARC

How is Dell EMC redefining enterprise storage?

For businesses to transform themselves, it is important to adopt the concept of mobility where on one side they need to manage the current infrastructure and current platform solutions which are second generation applications and at the same time they need to adopt and invest to innovate and look at the new age applications. When you look at modernising data centres, storage is one critical component and we believe that in Dell EMC we have five pillars of modern data centres as it works.

The first pillar is flash and we believe with the commoditisation of flash and with the rapid innovation in flash, there is opportunity of higher op at lower cost that really impact the typical performance-centric applications like high-end Erp, for the applications which are performance hungry or are sensitive we believe for them flash is the way to go and what flash essentially does is deliver higher performance at far lower data center footprint.

Our ability to architect our customer machine critical performance centric application workload expands across wide range of price points from entry level right to the high end that is the flash portfolio.

The second portfolio we have is the scale out platform and by scale out. A lot of data is required to be stored for compliance reading. We have a platform called isolone which enables organisations to consolidate all the sources of unstructured data and naturally reduce the data center footprint reducing the one fourth size of the unstructured environment in terms of data center footprint and put a scale out platform, that’s where we have isolone.

Isolone enables organisations to set up a data lake. The data lake is a single source of unstructured data across different sources which combines the data and then derives business benefit out of it.

Then we have the third pillar, the software defined storage, a lot of customers want to embrace commodity because they have tools to manage IT infrastructure and they want to rapidly take advantage of the cost economies of the commodity.

The density of commodity servers is also increasing. People want to deploy software defined storage on commodity environment and we have couple of solutions. A lot of people are moving towards objects and being new in developers people are writing applications on python are generally object workloads. When they compare Amazon S3 pricing and ECS, we say that we have the potential to reduce the total cost of over shape of the customer. If he wants to deploy on ECS on his environment, he can reduce the total cost to serve to about 60% compared to S3. The fourth pillar is what we call the

The fourth pillar is what we call the cloudenabled. Each of the solutions that we are architecting whether it is flash or scale out, for instance if you have frozen data for archival purposes, you can keep all your data which you use regularly on an all flash array then you can automatically move the tier of data from all flash to the cloud and that is where the archival price points are very cheap and they can take benefit of archival on the cloud.

The final pillar is trust, with our services in RSA and Dell secure work we now wrap around each of the portfolios that we have on storage with security. Our first strategy is to understand the customer’s digital transformation journey and help them modernise the data center. Our recommendation is to build what differentiates you and buy what is available off the shelf.

What are your views on public and private Cloud and Data security?

What happened in the last five years with the success of azure that people have realised whether its infrastructure as a storage, even large scale organisations are leveraging the infrastructure of compute, leveraging the infrastructure of software services like e-mails, crms. Today, you are as secure or insecure as you are in your environment. The question now lies whether the people are getting the benefit of the cloud economy as they thought they would. People are looking at options like hybrid deployment of cloud.

How do you see the data storage market in next five years?

In each of the customer engagements we had people who have embraced the strategy. Clearly, in terms of adoption, we see the adoption growing. Most of the players putting up their data centers here like Tata com, Next Gen but virtue of their expansion they see a huge surge. Public cloud surge is more than they hybrid cloud. The public cloud is on a roll and we want to help the customers to have a better cost manage economy where we have hybrid.\

Our first strategy is to understand the customers’ digital transformation journey and help them modernise the data center.

What challenges are being faced in India to adopt Big Data Analytics?

At the base-level we are talking about working without customers to collage different silos of information create one structure, one source of unstructured data lakes which they can from various platforms.

After that, we worked with Hadoop tender to drive big data, Hadoop is the application of choice for driving big data and the text. One is that we have faster time to market and the other is we can lower the cost point of collaption with the data lake on a keynote platform up to 100.6%.

And then on top of the Hadoop tenders, we have this whole ecosystem of solutions, solutions which are nation by nation solutions to lend information to the end user. So customers who want to build the enterprise data lake, they have their Hadoop provider and they build applications or tableau kind of a software.

So, earlier we could only offer the solutions, now we can offer solutions to customers, where customers can take a direct computing storage from us and then when the thing goes up, they can buy storage separately and compute separately. So that’s the opportunity the Dell-EMC collaboration can come to. Enter low and scale all the way up to 100 TB.

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