Even as property prices soar, homeownership remains a top aspiration for most Indians. A new Ipsos India survey reveals that six in ten Indians want to buy a house, but financial hurdles and rising costs make it difficult—especially for renters, nearly half of whom fear they may never afford one.

While 73% of people globally aspire to own a home, demand is even stronger in countries like Hungary (88%) and Indonesia (86%). In India, 58% associate homeownership with security, though 59% believe society is too focused on property ownership. Notably, 58% of Indian renters still hope to own a home, compared to 93% in Indonesia.

Despite concerns over affordability, rising property prices are not viewed negatively. While 46% of Indians acknowledge price hikes over the past year and 50% anticipate further increases, 48%—the highest globally—see it as a positive trend, with 47% believing it benefits the country.

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“Homeownership in India is seen as an appreciating asset and an investment opportunity. The rise in housing prices is not frowned upon, as it promises long-term gains,” explained Amit Adarkar, CEO of Ipsos India.

Affordable housing remains a priority, with 53% of Indians advocating for more construction. Encouragingly, 58% believe affordable housing is already accessible in their area, the highest globally. However, inflation is straining household finances, with one in two urban Indians worried about affording mortgage or rent payments. For 59%, homeownership still feels out of reach, underscoring the urgent need for policy interventions in housing affordability.

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