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Uber Launches ‘Uber Sustainovate’ Startup Challenge to Drive Sustainable Mobility in India

Uber, a prominent ridesharing company, has introduced the ‘Uber Sustainovate’ Startup Challenge, a dynamic initiative aimed at harnessing innovative solutions to expedite the adoption of sustainable mobility in India. In partnership with Startup India and NASSCOM AI, this competition seeks to reward startups with groundbreaking concepts that can accelerate the transition to sustainable transportation within the nation.


According to an official statement by Uber, the winning startup will receive a substantial grant of USD 120,000 (approximately Rs 1 crore), while the top three entries will gain invaluable mentorship sessions with Uber’s technology leadership in India, enhancing their skills and capabilities.

With a steadfast commitment to achieving net-zero emissions by 2040, Uber has been tirelessly working to reduce tailpipe emissions. The primary objective of Uber Sustainovate is to inspire startups to contribute innovative, sustainable solutions, fostering an environment where visionary startups can transform their ambitions into tangible actions.


Manikandan Thangarathnam, Senior Director of Engineering and Site Lead for Bangalore at Uber, emphasized the critical role of collaboration between industry and technology in the energy transition within the mobility sector. He stated that the success of this transition depends on the joint efforts of industry and technology. Given India’s abundance of tech talent, startups have the potential to provide groundbreaking solutions. Uber Sustainovate serves as a platform to ignite these possibilities and work collectively towards building sustainable mobility solutions both for India and from India.


Participating startups can choose from four distinct tracks to focus their ideas, encompassing smart infrastructure and charging solutions, enhancing the discoverability of charging infrastructure, improving interoperability, enhancing economic viability for drivers and commercial fleet owners, and optimizing asset utilization.

Also Read | Building smart and sustainable mobility solutions


The Uber Sustainovate Startup Challenge is open for entries until October 18, 2023. The registration process will be followed by multiple rounds of shortlisting, evaluating overarching ideas, proof of concept, working prototypes, and alignment with Uber’s sustainability mission and values.

The winner of the challenge will be officially announced in January 2024, following a final jury round. Uber invites startups with a passion for driving change in the mobility sector to register online and be a part of this transformative initiative.

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Elets News Network reports on governance, public policy and digital government across India.

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