Lucknow, Uttar Pradesh
In a major success of the One District One Product (ODOP) scheme, more than two crore ODOP products of over Rs 1000 crore have been sold out on Flipkart between April 2020 to October 2021, giving a national platform to the artisans of Uttar Pradesh.
Flipkart and the Uttar Pradesh government had joined hands last year to bring district-specific products, unique to those regions onto the Flipkart marketplace. These products range from leather products from Agra and Kanpur, chikankari & zari-zardozi work from Lucknow, wooden lacquerware and toys from Varanasi, wheat stalk craft from Bahraich, terracotta pottery from Gorakhpur and wood-carved crafts from Saharanpur.
Talking about the collaboration, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “We are delighted to see the growth that local businesses from UP have witnessed through our marketplace platform. It has been our constant endeavour to bring increased market opportunities to MSMEs and small businesses, and under UP Government’s ODOP program – promote specialised products that are unique to these districts. We are committed to building a truly local, democratic and inclusive platform backed by technology to support local businesses in India.”
The Additional Chief Secretary, MSME, Navneet Sehgal said that the statistics speak of the success of the ODOP scheme which was nurtured and promoted in the right earnest under the guidance of Chief Minister Yogi Adityanath. “The demand for ODOP products is showing a northward trend all through and the state government is also looking forward to creating more facilities for the artisans and small entrepreneurs.”