Western Digital expands WD Purple storage solutions introducing highest capacity of HDD & microSD card

Western Digital

Enabling customers to design and build solutions for a variety of smart video workloads, Western Digital Corporation, on September 24, announced its expanded family of WD Purple™ storage solutions, including the industry’s highest-capacity 18TB surveillance HDD for DVRs, NVRs and analytics appliances, and the 1TB WD Purple SC QD101 microSD™ card for AI-enabled cameras. Setting the bar for smart video applications, all WD Purple drives are optimized to help reduce frame loss and pixelation, improve overall video playback and enhance streaming for 24×7 workloads – from ingest to backup and long-term storage – as the industry broadens the use of deep learning and analytics.

Khalid Wani, Director Sales, India, Western Digital, said, “Working parallelly with our customers and partner ecosystem gives us unique insights which help us create solutions to address the increasing need for high-capacity, robust storage for different needs including public safety and AI analytics. WD Purple Smart Video Solutions Portfolio with 18TB HDD and 1TB microSD card is designed to cater to the advanced needs of the smart video industry.”

Jaganathan Chelliah, Director Marketing, India, Western Digital, said, “Today myriad new use cases have emerged such as crowd management, contactless entries, managing physical distancing, temperature check, facial recognition that are driving the integration of AI in smart video solutions. This requires customization of smart video storage technology. That is why we are excited to introduce the 18TB Purple drive with AI capability. 1TB Purple MicroSD helps solve the storage requirements at the edge on cameras. This enables customers to have a seamless experience with no blind spots.”

From commercial buildings to municipalities, businesses are accelerating adoption of AI and deep learning to enable automation and better efficiencies that ultimately help create a safer and better experience for employees, customers and communities. Deep learning algorithms, hungry for data generated by IoT and edge ecosystems, demand a higher resolution for better accuracy, increasing the need for storage capacity in cameras and NVRs. In its recent report, Video Surveillance & Analytics Intelligence Service, July 2020, Omdia states that shipments of cameras enabled with deep learning algorithms will continue growing at a five-year (2019-2024) CAGR of 67 per cent, and NVRs enabled with deep-learning analytics will grow at 37 per cent.

Also Read: Western Digital Announces the Winners of Data Innovation Bazaar 2020

Beyond Hardware

Western Digital’s HDD firmware optimizations and data management capabilities for its WD Purple drives play a critical role in improving system capabilities as well as managing devices across AI-enabled smart video solutions. The combination helps improve performance, reliability, durability and overall better operational efficiency and TCO for customers. Western Digital’s AllFrame™ technology for WD Purple HDDs delivers extensive caching and streaming management techniques to help prevent data loss and keep up with ongoing stream management. Western Digital Device Analytics™, a software-based solution for Western Digital’s HDDs, provides monitoring and drive analysis to users, enabling them to detect problematic conditions on a drive and provides instructions for remediation before an issue occurs.

WD Purple 18TB HDD

Leading the industry in capacity for surveillance drives, the new WD Purple 18TB HDD is designed for NVRs and video analytics appliances as well as GPU-enabled devices that can deliver both real-time and post analytics applications. Offering 28 per cent more capacity than the previous generation, the new 18TB drive has room to spare for storing video, reference images and metadata at the edge, to support more effective AI. WD Purple drives from 8TB to 18TB feature AllFrame AI technology that enables recording of up to 64 high-definition cameras, as well as an additional 32 streams for deep learning analytics.

WD Purple SC QD101 1TB microSD Card

This WD Purple 1TB microSD card is designed for AI-enabled cameras, surveillance cameras and edge devices, serving as primary or back-up data storage. It is based on Western Digital’s advanced 96-layer 3D NAND technology, and delivers a combination of ultra-high endurance with up to 500 P/E cycles and comes in 1TB, 512GB, 256GB, 128GB, 64GB and 32GB capacities*. Rugged and durable, the WD Purple microSD card is weather-resistant, humidity resistant and can withstand temperatures from -25° degrees to 85° degrees C. In compatible cameras, the card health monitor provides installers and integrators with the ability to gauge the remaining endurance and preemptively service the card if needed.


The WD Purple 18TB HDD will be available in October 2020, and the WD Purple SC QD101 1TB microSD card is expected to be available in November 2020.

Western Digital’s Purpose-Built Portfolio of Offerings

The new WD Purple family adds to Western Digital’s growing portfolio of HDD and SSD solutions purpose-built for a variety of market needs. These include the new 16TB and 18TB WD Red™ Pro HDDs for SMB NAS applications (It’s Here! WD RedTM Pro 16TB & 18TB for Growing Productivity); the enterprise-class 16TB and 18TB WD Gold™ HDDs; WD Gold NVMe™ SSDs; WD Black™ solutions that meet the extreme demands of gamers; as well as WD Blue™ and WD Green™ SSDs to boost the computing experience.* These solutions are available at select Western Digital distributors, retailers, e-tailers, resellers, system integrators, and the Western Digital store.