Uber Movement launched to streamline traffic planning

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Uber streamline traffic planningIn an endeavour to help urban mobility in Delhi, Mumbai, Bengaluru and Hyderabad, Uber has launched ‘Uber Movement’ solution. Launched by Minister of State for Housing and Urban Affairs Dr Hardeep Singh Puri recently in the national capital, the ‘Uber Movement’ offers aggregated Uber data to show travel conditions across different times, days or months.

“By providing data of Uber rides to the public at large, Uber Movement is supporting a data-led approach to urban planning. I congratulate Uber for this and hope that this solution can be replicated for other Indian cities as well,” said Puri after launching the solution.

Uber also presented the Minister with a case study titled “Examining the impact of traffic as Delhi shops for Dhanteras”. The data compares peak travel time from Delhi’s Vasant Kunj area to Lajpat Nagar area during Dhanteras of last year. “Uber Movement can help data driven policy making and provide the much needed impetus to academia, urban planners, civic authorities and government officials.

Ann LavinTogether with the government, we aim to continue playing a key role in solving the urban mobility challenges through this initiative,” said Ann Lavin, Senior Director, Public Policy and Government Relations, Asia Pacific, Uber. With the launch of this tool, Uber has provided access to civic authorities, local governments, etc, to discover ways to apply data to address transportation and infrastructure challenges as well as plan future investments.

Need for Uber Movement Over the past six-and-a-half years, Uber learnt a lot about the future of urban mobility and what it means for cities and the people who live in them. The company has received consistent feedback from cities it partners with and access to aggregated data would lead to informed decisions about how to adapt existing infrastructure and invest in future solutions to make our cities more efficient.

It is hoped Uber Movement can play a role in helping cities grow in a way that works for everyone. Uber Movement Preserving Uber Riders and Drivers’ Privacy Preserving rider and driver privacy is Uber’s No.1 priority. All data is anonymised and aggregated to ensure no personally identifiable information or user behaviour can be surfaced through the Movement tool.

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