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DIPP launches social media campaign to promote geographical indications

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Department of Industrial Policy and PromotionThe Cell for IPR Promotions & Management (CIPAM) under the aegis of Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry, has launched a social media campaign to promote Indian Geographical Indications (GIs).

“The campaign – #LetsTalkIP – is an ongoing movement initiated by CIPAM to make more people aware about the importance of Intellectual Property Rights,” said the Ministry of Commerce & Industry in an official statement.

The ministry further said the promotion of GIs is in line with the government’s ‘Make in India’ campaign. The GI tag has accorded protection to a number of hand-made and manufactured products, especially in the informal sector.

A Geographical Indication or a GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Darjeeling Tea, Mahabaleshwar Strawberry, Blue Pottery of Jaipur, Banarasi Sarees and Tirupati Laddus are some of the GIs.

In the recent past, the government had launched similar initiatives such as #IWearHandloom and #CottonIsCool to promote and revive traditional handwoven textiles.

This time around, CIPAM will be talking about interesting facts and stories related to GIs from across the country on its Twitter handle @CIPAM_India and Facebook Page @CIPAMIndia using #LetsTalkIP hashtag.

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