Manish Tewari , The Minister for Information & Broadcasting launched the online portal for the Bharat Nirman Campaign. The online portal provides an interactive digital platform for the creative campaign on various schemes and programmes of the Bharat Nirman Campaign. It is launched in English and Hindi with creative in 11 regional languages.
It also has live integration with social media platforms such as Face Book, Twitter and You Tube. The portal has apps for mobiles and tablets to provide easy reading.
The multimedia campaign was supported by a strong media outreach programme through eight Public Information Campaigns (PICs) in rural areas conducted by the Press Information Bureau (PIB) with support from the Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and the Song & Drama Division.