Avneesh Saxena, Group Vice President, IDC Asia Pacific
The research done by the International Data Corporation (IDC) shows that Indian business and corporate sectors are going to take a cautionary stance, while considering their ICT spending in 2013. Apart from priority investments in the hardware infrastructure, IDC predicts that strategies like geo expansion, mid-market focus, cloud enablement, and multi-channel enabled infrastructure will drive the top ten predictions for 2013.
If IT vendors need to change for more wins, they are to look for more mature domains. They need to develop more service orientation, sophisticated value propositions and new pricing models. It is important to deliver with competitive cost structures and have a real understanding of their enterprise customers deeper than ever before.
On the other hand, in the emerging dimensions, IT vendors need to ‘stretch’: create infrastructure to serve customers in tier-III cities and beyond, change marketing messages to a ‘growth partner’ orientation, expand their channels and alliances, add on capability to serve customers in emerging segments like retail and create product and service bouquets which can be easily consumed by the mid-market.
Ultimately, IT vendors need to change and stretch to continue winning in 2013 and beyond. Business as usual simply won’t be good enough.
Four pillars of productivity
The retail sector is now on a fast growth path. Last year was noteworthy due to the rise of the customer centric CEO. The C-level conversation this year has morphed to a focus on weaving all aspects of the enterprise into omni-channel customer engagement. This is something that has been foreseen for the last several years.
The market is expected to evolve with the focus on optimisation and orchestration. This will create savings and consequent revenue growth of at least three percent.
The shift in manufacturing will be the move to creating a more productive enterprise. The four pillars that would drive productivity in
manufacturing organisations are social business, big data, cloud and mobility. The biggest trends expected in the energy sector will be
on extended B2B networks, product optimisation, visibility and responsibility.
In the BFSI sector, new formats can breathe new life to branch out strategies, while investments in new channels would intensify.Regulation might stifle Financial Services profitability unless Institutions are able to implement Enterprise Data Management strategies. It is expected that the currently nascent community based (and not service led) banks will move to the clouds in the financial services industry. The cloud model will become the preferred system in cost conscious markets as it can strike a balance between lower operating costs and adequate service levels.
Institutions will demand significantly more from their analytics solutions to improve operational performance. As the opportunities unfold in 2013 for modernising risk management systems through a focus on 3rd platform technologies, risk officers and CIOs will see continuously higher capital spending and operational expenses associated with risk technologies and services..
Top Ten Predictions for Indian ICT market
• Multi-device multi-channel era, to dictate IT with a crossplatform support
• Channel partner ecosystem will see a sizable rethinking to survive the blitz of Large format Resellers and e-tailers
• Continued interest by IT vendors to target T2 and T3 cities would drive maturity and it in turn would resolve more complex solution needs
• Telecom service providers will increasingly focus on customised data plans based on usage pattern analysis
• Enterprise applications and business processes will be moving on to the cloud with ability to link devices and users as needed
• Business analytics will continue to be in the limelight and past and present investments of organisations will see greater interest level by business users
• IT infrastructure management would start moving away from specialist management tools to integrated infrastructure management
• Many enterprises that have been holding back on hardware and software investments will partially reopen their purse strings
• Focus on Mid-market segment will become mainstream discussion with most large vendors (hardware, software, and client devices)
making sizable investments to drive the mindshare
• The interest in IP voice infrastructure and embedding IP voice into applications will drive need to clarify associated regulatory aspects