Bharti Airtel is expanding its services among Indian farmers also.Bharti Airtel has entered into strategic partnership with Indian Farmers Fertilizer Co-operative Ltd (Iffco) by giving them access to information related to agriculture.
Initially the company is aiming at UP villages. Airtel will provide a value-added service. The services at present will be available to bona fide Iffco members under the new scheme called 'Rs 99 Airtel-IFFCO SUK Pack'. This will allow the customer to talk at INR 30 paise from one Iffco Pack to another Iffco Pack and will provide free talktime for INR 10, with seven days' validity. The Iffco-Airtel rural pilot project has been launched in Danyalpur and Mubarakpur Societies in Barabanki, East UP on April 2, 2007. Airtel also plans to launch a helpline number in another one month which will be operative 24X7 to assist the customers.