In the wake of the 21st century, when information has become the key to development, 15th October, 'World Rural Women's Day' was celebrated to provide rural women and their organisations with a focal point to raise the profile of women, sensitise both government and public to their unrecognised roles, and to promote action in their support.
Without information, progress cannot be made, be it health, business or politics. Women too require a strong medium for outlet to express and influence public opinions. Especially, the rural women need user friendly technologies to pass/receive information and communication freely to improve their businesses. The introduction of ICT in rural communities will help rural women's voices to be heard. They can get the opportunity to tell their stories and market their products, and this will make them visible. In order to attain the theme for this year's World Rural Women's Day to equip themselves as leaders of tomorrow, certain policy recommendations were suggested like sharing development information with rural women, introducing rural women to Internet usage and other ICT's, to speak out on the need for ICT's facilities in rural communities to benefit women, initiate media campaigns to sensitise both men and women on the importance and contributions of rural women, advertise seminars or information sessions on issues of interest to rural women, speak out on the Right to Information Bill, form coalitions to support rural ICT projects, provide electricity to rural areas to enable rural women to have an access to information through ICT, set up ICT centres in rural communities with rural women as one of the lead stakeholders etc.