TAM monopoly broken, BARC comes to life to monitor TV audiences
Broadcasters and advertisers in the TV space have announced the setting up of Broadcast Audience Research Council (BARC),…
By Elets News Network · 16 Mar 2012Broadcasters and advertisers in the TV space have announced the setting up of Broadcast Audience Research Council (BARC),…
By Elets News Network · 16 Mar 2012A weekly round-up of governance news, interviews and policy analysis — in your inbox.