Hindustan Salts Limited (HSL) has joined forces with the National Federation of Farmers’ Procurement (NACOF), in association with RKJ Agro and Foods Private Ltd. Their mission is to spearhead a transformative initiative that will ensure the availability of high-quality salt in every household, commencing in Uttar Pradesh.
This endeavour is aligned with the Government of India’s ‘Micro Nutrient Initiative’ and ‘Local for Vocal’ campaign, designed to make superior-quality indigenous products accessible to the people of India and the world. At the core of this partnership is a shared belief that high-quality salt, fortified with iodine and 84 rare minerals, can significantly enhance the health and well-being of the masses.
Commodore Kamlesh Kumar, CMD of Hindustan Salts Limited, expressed his enthusiasm for the collaboration, highlighting the pivotal roles of NACOF and RKJ Agro and Foods Private Ltd. in promoting and distributing HSL’s high-quality salt with unique attributes across the state and beyond.
Hindustan Salts Limited exclusively produces salt from fresh rainwater in the Sambhar Lake region of Rajasthan. Sambhar salt is distinguished as the only salt in India that naturally contains iodine and features 84 rare mineral elements, which are known for their medicinal benefits, including acidity control. Additionally, Sambhar salt, specifically black salt, is recognized for its natural laxative properties and various other health benefits, such as anti-cancer properties and improved nervous system function.
In terms of quality standards, Sambhar salt fully complies with the Government of India’s guidelines and maintains a pH (Alkalinity) between 9.00 to 9.50. The salt also contains essential minerals like sodium, potassium, magnesium, calcium, sulphate, natural iodine, and more.
To achieve deep market penetration and make quality salt accessible to the masses, NACOF and its associate RKJ Agro and Foods Private Ltd. have partnered with UP-PCF (Uttar Pradesh Public Cooperative Federation), leveraging its extensive network and infrastructure. UP-PCF will play a central role in the distribution of salt from established agricultural procurement centers across various districts of Uttar Pradesh, extending the campaign’s reach beyond the state.
Nam Prakash Srivastav, Executive Director of NACOF, expressed pride in being part of this campaign and emphasized the cooperative’s commitment to ensuring the efficient and effective distribution of the Government of India’s salt.
Dipak Chauhan, Co-founder and Director of RKJ Agro & Foods Private Limited echoed his excitement about the partnership, affirming their dedication to making high-quality salt accessible to every household in Uttar Pradesh and beyond.
Hindustan Salts Limited follows a scientifically proven methodology for salt production, devoid of external chemicals, ensuring purity and preventing the introduction of toxic elements. The unique properties of Sambhar salt include being anti-acid, carcinogenic, anti-ageing, immunity-boosting, anti-obesity, hydrating, skin health-enhancing, and detoxifying.
AR Kushwaha, Deputy General Manager of PCF, expressed his support for the initiative, underlining its role in promoting agricultural and cooperative development. He believes this collaboration will significantly contribute to the well-being and health of the people of Uttar Pradesh by ensuring the availability of high-quality salt throughout the state.
Sarfaraz Rizvi, Director of Marketing and Operations at RKJ Agro & Foods Pvt Ltd, expressed his privilege in partnering with esteemed organizations dedicated to the public’s well-being and betterment, pledging to take this initiative to the next level with their network.