Microsoft’s CEO Satya Nadella announced on Tuesday that Microsoft’s long-struggling Bing search engine will incorporate the potent powers of language-based artificial intelligence, ushering in what he called a new era for online search.
“It’s a new day for search… The race starts today,” Nadella said at a launch event, marking the start of what it hoped would be an unprecedented challenge to Google’s two-decade dominance of the search engine market, using the technology created by the developers of AI bot ChatGPT.
ChatGPT, to the dismay of educators and school authorities concerned about cheating, has spawned a gold rush in artificial intelligence technology (AI), with more than 100 million users testing the bot’s capabilities and receiving essays, speeches, or law exam results within seconds.
By adding ChatGPT to Bing, Microsoft intends to replace the traditional list of links to external websites with ready-made responses culled from a variety of sources.
According to Microsoft Vice President Yusuf Mehdi, “We put the AI model to our core search ranking engine and we witnessed the highest jump in relevance in two decades.”
ChatGPT was created by California-based startup OpenAI, which was established in 2015. With backing from Elon Musk among others, Microsoft has signed a new multi-billion dollar contract with OpenAI after investing $1 billion in the company in 2019.
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