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Chief Minister Yogi Adityanath’s ambitious scheme ODOP (One District, One Product), launched to take the slogan of “Vocal for Local” on the ground, is now on the way to go from local to global within four years of its inception and launch. Be it Dussehra, Holi, Diwali, New Year or any special event, now only ODOP products are being given to special guests in the form of gift hampers or souvenirs. The chief minister mostly gives gift hampers of ODOP products to special guests who call on him.

Recently, there was tremendous branding of Uttar Pradesh’s ODOP products when Prime Minister Narendra Modi presented the products to the prime ministers and their heads of state during the meeting of G7 countries. This isn’t the first time though. Even before this, on the occasion of the inauguration of Kushinagar International Airport, the ODOP product of Siddharthanagar, considered to be the prasad of Lord Buddha, was given as a gift to the guests from Buddhist countries.

It is pertinent to point out here that on the first foundation day of Uttar Pradesh, on 24 January 2018, Chief Minister Yogi Adityanath launched this very ambitious scheme in the presence of the then Governor Ram Naik. The objective was the overall development of the state, providing employment at the local level, while preserving and promoting traditional arts, skills, and cultural heritage of the state.

Within four years of its launch, ODOP is scripting a new success story. No wonder the chief minister mentions this scheme in every address. Recently, in his press conference on the completion of 100 days of the government, CM Yogi said that ODOP is a symbol of our heritage. There has been a record increase in the exports of the state due to the effective implementation of this scheme.

In the last five years, exports increased from Rs 88,000 crore to Rs 1.56 lakh crore. He also mentioned the G7 summit and pointed out how, “the prime minister once again demonstrated his commitment to Vocal for Local by presenting the ODOP products of Uttar Pradesh to the heads of government present at the G7 summit held in Germany”.

Common Facility Centres (CFCs) are becoming an important means of branding, packaging, and marketing. ODOP products of UP are soon to become a brand in the country and the world. The government is making every effort to bring happiness into the lives of the people associated with it. The CFCs will play an important role in this. These will be the centres where all the facilities required for grading, packing, and store time of ODOP product of the concerned district will be available under one roof.

Five such CFC centres – Sitapur, Agra, Azamgarh, Siddharthnagar and Ambedkar Nagar were inaugurated by the chief minister. Such CFCs have to be made in every district. Besides this, self-help centres have been established in 35 districts with the help of SIDBI for ODOP. Such centres are to be set up in every district.

Also Read | ODOP Empowering MSMEs of Uttar Pradesh

This is an era of online market and therefore, ODOP products have also been made available by the government on online platforms. The government is also continuously expanding this platform. For example, recently an MoU has been signed between the government and Amazon. Amazon has set up a digital hub in Kanpur, which will provide a huge platform for ODOP units to sell products in the country and the world.

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