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Snapdeal partners with Jharkhand Government to promote bamboo products

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Snapdeal partners with Jharkhand Government to promote bamboo products

Snapdeal has launched hand-made bamboo products from Jharkhand on its platform. The products were launched in partnership with Mukhyam Mantri Laghu Kutir Udyog Vikas Board (MMLKUB), an initiative of the Department of Industries, Government of Jharkhand.

The selection process is known to include a curated range of home and kitchen accessories and furniture made by the Kalindi and Sabars tribes from Jharkhand. Products which are expected to catch huge attraction are daily use items like baskets and racks. The bamboo cutlery and kitchen range includes products like straws, spoons, forks, bowls, mugs, tray, bottle cover, boxes, coasters and glasses.

Snapdeal has conducted a ‘train-the-trainers’ programme that will help officials of MMLKUB train artisans to sign up and list their products on the Snapdeal platform, using a simple four-step sign-up process, which needs only bank details, phone, email and a GST number.

With the partnership, Snapdeal aims to make the indigenous bamboo industry mainstream outside Jharkhand.

Commenting on the partnership, K. Ravi Kumar, IAS, Secretary, Industry, Government of Jharkhand says, “Snapdeal’s close connect with buyers from all over the country, including in the smaller cities, is a valuable opportunity to take the indigenous bamboo craft of Jharkhand deeper in India. Also, the training provided by Snapdeal to officials of the Department of Industries, Govt. of Jharkhand will help drive greater impact for this joint initiative.”

“Jharkhand has high-quality bamboo in abundance. The tribes of this region are also skilled to make aesthetically appealing and functional items for Indian households. We are delighted to bring these fun yet eco-friendly bamboo items on our platform,” says Snapdeal spokesperson.

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