Transforming business the digital way: Amod Phadke

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Amodh Phadke

Amodh PhadkeBusinesses have been inventing and reinventing themselves from time immemorial to come up with new aspects in the field of business. Transformation in any aspect is profound for businesses, organisational activities, competencies, processes as well as a number of models to fully leverage changes and opportunities in their respective fields. Digital Business Transformation is one such aspect that has taken the market to the heights which one could have never imagined.

“You have to constantly be reinventing yourself and investing in the future” Reid Hoffman once said.

Business transformation, by definition, refers to the fundamental changes that are either brought in or inflicted upon by an organisation to uplift its face in the industry. It not only talks about the technological aspect but also various others that in some way or other do affect an organisation in the long run.

Though technology does form one of the most crucial features to elevate an organization, improved processes and higher productivity add up to the success of an organisation. There exist a number of trends that lie in the list of Business Transformation. The trends include; Innovative Technology, Market Demands, Consumer- Customer Behavior, and Environmental Factors.

Innovative Technology: Technological innovations lead to technological disruptions which are very valuable for any company that plans to ace in their respective market. Modern technology, for instance, the cloud system is being adopted by various MNCs to flourish at a comparatively high pace.


Market Demand: The main objective of a company/organisation is to withstand the harsh conditions of the market and to meet the end-customer’s demands. Market demand usually describes the demand for a particular product by the customers who plan to purchase it, in this case, Technology. It is therefore determined by the willingness of a consumer to buy or avail a particular product or service.

Consumer-Customer Behavior:  Customer demands, Customer expectations and meeting business needs are essential for the growth of any company. Increased technological capabilities and the desire to use these technologies is something what customer demands. The technological changes when met the customer demands bring about a major facelift for the particular organisation.

Environmental Factors: Environmental factors can be both internal and external to an organisation these include factors ranging from political to legal factors and all in between. While an organisation can gain control over the internal factors, it is yet challenging to control the external factors unless they have a strong business strategy for it. Environmental factors, therefore, possess the capability of running over a well-established organisation if not taken care ofs. The transformation in business is inescapably essential for any organisation to reach the highest peak of success. An organisation which is not lagging behind in technology has the highest scope of retaining a stronghold in the market.

Apart from the quoted trends, ‘Digitisation’ or Digital Transformation in Business World is taking a positive troll on the current scenario of the market. With the evolution of technology, we get to witness and explore better and superior technology with time.

It is proven, that change is the only thing constant, which implies that digital transformation has become domineering for all businesses be it small, medium or large.  Due to the implementation of these new technologies, enterprises are able to deliver custom applications to the desired consumers in a very short span of time.  This in return lowers the operational costs which further enhances the experience of a customer. All of these constitute the core of digital transformation.

To infuse such digital business transformation, GCR (Global Channel Resources India Pvt. Ltd.) supports and aims at bridging the gap between Solution Providers and System Integrators , for the ultimate end-customer’s delight through its unique online “Partners Platform”. The company collaborates with worldwide cloud-based or networking solution providers to enable channel partners providing IoT solutions and cloud services. Through their channel partners, the company offers a gamut of solutions, i.e., IoT combination of smart connected hardware and software to serve end-customers.

Transformation impacts various organisations including governments, public sector agencies and a number of other organisations. However, digital transformation is predominantly used in the business context. GCR provides vertical focused, broad IoT solutions by legitimising and assimilating such solutions available through various Solution Providers and System Integrators.

(Views expressed in this article are of Amod Phadke- Sales & Marketing Director, GCR, only)

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