Airtel’s Rs 2,000 crore ‘Project Next’ to focus on digital innovations

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Focusing on digital innovations, India’s leading telecom operator Bharti Airtel has launched “Project Next”. For the next three years, Airtel will invest Rs 2,000 crore on such innovations.

Under the project, a new version of  MyAirtel App has been launched to provide services in real time.

The company has also started its “Postpaid promise” initiative that will enable customers to carry forward their unused data to the next billing cycle.

“We look at the customer journey holistically and have identified 17 moments of truth. At each of these moments, our aspiration is a eliminate customer frustration and make the experience better via digital innovation,”said Gopal Vittal, Managing Director and Chief Executive Officer (India and South Asia), Airtel, at the launch in New Delhi.

It has also launched Airtel Secure, a digital smartphone protection suite which protects smartphones against accidental or liquid damage.

Airtel is also in the process of revamping its 2,500 stores across India under the new project.

Two such stores in Gurugram have already been upgraded. These stores have a “Social Wall” digital screen through which visitors interact and explore company’s various services. All the stores will have experience zones to allow customers to check out different Airtel products and services.

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