In a move to tap the booming Indian digital printing market, HP Inc. India recently showcased its latest digital printing innovations at an event in Delhi. The innovations were targeted at brand owners and marketers of digital printers across verticals like FMCG, pharma, retail, food and beverage, health and beauty.
Over 100 brand professionals participated in the event that showcased solutions for segments like general commercial printing, design, signages and displays, labels and packaging, and publishing, among others. “Digital printing has evolved by leaps and bounds in India and one key-trend driving this shift has been the evolution of HP’s graphics solutions offerings from devices to effective marketing solutions for brand owners,” said François Martin, Global Marketing Director, Graphic Solution Business, HP Inc.
Various applications including labels and packaging, general commercial printing, backlist, textile prints, point of purchase, corrugated prints, signages, etc, were also showcased at the event. “We reiterate our commitment towards the partner community, who are at the core of our go to market strategy. All our innovations and partner initiatives are designed towards helping them remain profitable and explore fresh revenue streams,” said Nancy Janes, Global Graphics Business Development Director, HP Inc.
Discussions centred around the path-breaking possibilities with digital printing and successful real-life digital printing campaigns and implementations by some of the leading brands were also held at the event. “Digital printing can open entirely new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall.” said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc.
Highlighting HP Inc.’s commitment towards its print service providers’ community he said, “We will continue to enable our print service providers with newer innovations in digital printing technology and more meaningful conversations with brands at such forums, hence helping them explore newer markets and generate fresh revenue streams.”
A guided tour to application areas was given to showcase partnering print service providers. Brand managers engaged in rich and meaningful conversations with some of HP’s leading print service providers to explore digital printing avenues for their brands.