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The anti-virus giant Kaspersky has recently announced its Clean India Digitally programme that is focused on keeping India’s digital well-being in check. As ‘Clean India’ campaign has been into limelight for the past few months, it is equally important to have a digitally Clean India to keep its technological and government functioning smooth. India’s digital health is crucial to its ambitious ‘Make In India’ and ‘Digital India’ plans that hopes to empower the nation to rise to global prominence.

India ranks a frightening second in the world for mobile device threats and also ranks high in the local threat chart, which means that it is as vulnerable to offline attacks as it is to onlineones. Kaspersky Lab, one of the most trusted anti-virus brands in the world, detected and repelled a total of 235,415,870 malicious attacks from online resources located all over theworld. This makes it an anti-virus that is capable of equipping India with a solid ammunition to fight malicious digital attacks that can cripple its progress.

In lieu of this initiative, Kaspersky announced Kaspersky Security Scan – a free tool that allows its user to scan his/her PC for viruses and malware at the click of a button. This campaign is being digitally promoted through Google AdWords, banners and social media since January 1, 2016. All that the viewer has to do on seeing the ad is to click on it and he will be redirected to the landing page. From thereon, the viewer has to follow the simple onscreen instructions to get the powerful anti-virus installed on his machine. As an attractive add on, Kaspersky Lab is also offering a 60-days free trial for their Kaspersky Internet Security – Multi-Device software. This is an exclusive trial in honour of the campaign.

Commenting on this, Mr. Altaf Halde, Managing Director – South Asia, Kaspersky Lab said, “We at Kaspersky Lab feel it our top priority to help users keep their digital environment as clean as possible. It is essential, primarily because the cyber criminals in the digital domain operates in much the same way as it does in the physical world: it starts as a speck of dust and eventually spreads at exponential rates.”

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