New Delhi: Unicef brand ambassadors Irfan Pathan and Priyanka Chopra launched a website – The Cheer-O-Meter (www.d2c.in) to support adolescent girls in India.
Championing the cause of reducing discrimination against women, the campaign is meant to promote education and equal opportunities for girls.
Speaking on the occasion, Unicef India Representative Louis Georges Arsenault said women are widely seen as a liability, and the mindset needs to be changed.
“Given the traditional mindsets on the issue of the gender, women have lower economic status, less livelihood opportunities and they have little say in their home. They are often seen as a liability,” Arsenault said.