India’s leading mobile phone operator, Bharti Airtel, has cut prices of its third-generation (3G) mobile data services by about 70 percent under some plans. This move by the company is expected to boost usage of the premium services in the country.
Bharti and its rivals in the country started 3G services last year after spending a total more than $12 billion to buy airwaves in an auction.
But take-off of the services, which allow faster Internet on phones and video calls, has been slower than expected, partly due to high prices. Now that Airtel has reduced 3G prices, other operators are expected to make similar moves.