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Canon Launches 85 New Products on Diwali

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Canon India Pvt. Limited, yesterday announced the pre-Diwali launch of 85 new state-of-the-art digital imaging products. These include digital cameras, digital video camcorders, printers, All-in-Ones, digital copiers, software applications, cable id printers, card printers etc. The products launched are across its three divisions -Imaging Communication Products (ICP), Consumer Systems Product (CSP), Business Imaging Solutions (BIS). These products are designed to add a whole new dimension to digital imaging for customers and garner greater market share for Canon in India.

The event witnessed unveiling of new products across divisions. These include 30 products and 6 solutions from the Business Imaging Solutions (BIS) division, 28 products from Consumer Systems Product (CSP) division and 22 new products from Imaging Communication Products (ICP).

Speaking on the occasion, Kensaku Konishi, President & CEO, Canon India said, “It has always been Canon's endeavor to delight customers with breakthrough technology packaged in contemporary style and design. Today, we continue the momentum with the widest range of products across divisions being introduced.” He added, “The products launched today will introduce some cutting-edge technologies and solutions to our customers in India thereby adding value to their business and lives.”

On the eve of the launch Alok Bharadwaj, Senior Vice President, Canon India said, “Canon believes in enabling connectivity between people, technology and lifestyle. We have always tried to manage this challenge by introducing the most innovative products with superior technology. This launch is the biggest of its kind that India has ever witnessed, with 85 products being launched simultaneously under one roof.” He further added, ” The highlight of this launch of the introduction of 10 new technology 'first's' from Canon. Canon aims at increasing its market share considerably across all product categories. The year 2009 will also see us focusing significantly on tier II and III cities, thereby reinforcing Canon's leadership in these markets.”

For taking the business strategy forward, Canon will be focusing on some key areas like creating Digital On Demand printing and focusing on penetrating Government and SI business as e-governance projects have opened up new vistas of opportunity.

Bharadwaj further added “The year 2009 will witness focus on enhancing product portfolios across categories, innovative marketing coupled with faster response to the market dynamics, expansion of retail presence and introduction of new technologies. Analysing the Indian market, Canon India has made a business decision to make a concerted effort to reach out to regional markets this year. To increase penetration in tier II & III markets Canon has implemented innovative marketing tactics like road shows and exhibitions to educate and connect with the huge consumer group.”

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