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Government of California (USA) Adopts YouTube Services

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The Government of California has launched the state's official video channel on YouTube.com. The project, 'cost-neutral', would be implemented without any additional funds.

The California Government is working with Google to map many of the state's video playlists on the site. The state's YouTube content ranges from state employee-created media campaigns, such as the Franchise Tax Board's 'Ready Return,' to the Department of Motor Vehicles' video montage of the Golden State's scenic driving routes. The Commonwealth of Virginia, the Office of National Drug Control Policy and Marin County, Calif., all have used the online multimedia service. While CityTV Santa Barbara, a government access channel, joined YouTube in November 2007. Arlington County, Va., started its multimedia content alongside countless consumer video clips earlier this month. California's other uses include Kids Corner, a Web site with family-friendly state government information, child-appropriate activities and an enhanced search engine for the state's Web portal. California also has launched a 24-hour online appointment request tool to file complaints of employment and housing discrimination with the Fair Employment and Housing Department.

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