Two reputed IT firms of India, Hughes Communications Ltd, one of the leading providers of broadband satellite networks and services and Microsoft have rolled out a campaign in Jaipur, India to encourage rural citizens about the use of ICT for socio-economic empowerment.
The initiative named 'Bharat Saksham Yatra' will cover more than 300 villages in Rajasthan as well as Nasik and Sangli districts in Maharashtra. The objective of the campaign is to familiarize and enthuse village communities about the benefits of ICT for socio economic empowerment and, leveraging rural IT entrepreneurship opportunities. The initiative will serve as a catalyst to drive franchisee opportunities for rural masses to set up IT kiosks or “Sangam Net Kendras” providing new revenue streams to kiosk owners and villagers. The kiosks will offer a host of services in regional languages, including agricultural prices, market rates, weather forecasts and animal husbandry programmes along with other broadband services ranging from online education, Internet access, to international voice calling.