April 2016

Decoding Digital Transformation

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As content consumption explodes – be it Print, Audio or Video, Ninestars stays ahead of the curve by helping customers boost their digital transformation
V Gokul Krishnan Co-founder and Managing Director

V Gokul Krishnan
Co-founder and Managing Director

Ninestars Information Technologies Pvt. Ltd, established in 1999, is the world’s leading digital transformation solutions company and the #1 offshore global media monitoring solutions provider.

The cloud-based, customisable solutions that we offer cater to a global audience while our proprietary workflow tools enable up to 80 per cent automation. With 130+ customers, we engage with them on their digital journey from concept to consumption. We deliver digital content assets across formats, platforms and the media.

Ninestars is ISO 9001:2008 certified and possesses multilingual expertise. Our customers include The Times of India, The Hindu, Malayalam Manoramma, The Guardian, South China Morning Post, ProQuest (The New York Times, The Washington Post, Wall Street Journal), Newspaper Licensing Agency, Bloomberg, Precise, National Library of Australia, The State & University Library of Aarhus and National Library of Norway.

ninestarDigital Transformation

Ninestars provides digital content solutions enabling businesses to respond quickly to the changing expectations of their digital audience and grow revenue across channels. Our unique portfolio of services comprises content digitisation, conversion, media clipping, image matching, indexing, digital distribution and mobile publishing. Our flagship platform “Clips on Cloud” enables transformation of content across geographies, remotely.

Ninestars has worked on several government driven initiatives, including digitisation of manuscripts, rare historical content in books & periodicals, land records, maps, drawings and development of apps.

We also assist government agencies with their eGovernance initiatives. Some of our customers include National Book Trust, Directorate of Information & PR, Center for eGovernance – Government of Karnataka (UIDAI Aadhaar Enrolment Project), National Informatics Center, Singapore Academy of Law, Life Insurance Corporation of India through HP, Directorate of Information & PR – Government of Tamil Nadu.

At Ninestars, we have digitised 180 million documents for 10 Indian Government agencies and have processed 20 million customer acquisition forms for three leading telecom operators. We have also digitised over 400 million pages from 3,000 newspaper titles, 1.5 million pages from 350 journals and garnered 20 million subscribers from 16 ePaper licenses.

Beyond Digitisation

Ninestars packages clients’ digital collections into downloadable files, accessible through mobile device applications. Content is also provided to large content aggregators to enable research and delivered on websites with true to print formats. Ninestars helps customers market content and strengthen revenues. We have the global digital rights to distribute content for Amar Chitra Katha. We developed an app for online distribution across platforms and digitally remastered 300+ comics.

Ninestars launched App9 digital studio in 2011 to help media build, operate and manage (BOM) apps for customers. The BOM model is based on revenue share and joint digital marketing efforts, a unique feature to Ninestars.

Media Monitoring Solutions

Ninestars provides technology solutions to 22 leading Global Media Monitoring Agencies. Functioning on a 24/ 7, 365 days schedule with a turnaround time of delivery ranging typically from 30 mins to 2 hours and up to 100,000 clips a day. Ninestars’ SAAS (Software as a Service) platform helps media monitoring agencies achieve global scale, quality and cost efficiency. We have delivered over 200 million clip extracts in the past 10 years.

Leading the Digital Future

Content consumption has exploded – be it Print, Audio or Video, and Ninestars is ahead of the curve in helping customers tap into this and boost their digital transformation.

Ninestars’ Big-Data practice is helping content owners understand their readers better and produce content accordingly. This unique service offering gives our customers a filter that helps their 20 per cent content drive 80 per cent of their business, thereby facilitating exponential content consumption. We are now looking to provide experiential content through emerging markets including virtual reality and other social media platforms.

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