Here comes a unique web portal to connect rural craftsmen with consumers and vice versa
About the Project
In a first ever initiative, INDEXT-C (Industrial Extension Cottage) envisaged a web portal to connect rural craftsmen to consumers across the globe. The project was started with the idea of giving opportunities to all the artisans of Gujarat to exhibit their talent to a large section of potential customers & art connoisseurs across the world. The thought eventually took shape as www.craftofgujarat.com, a platform that allows consumers to navigate through various craft forms, product categories, and geographical location; and connect with artisan directly.
How is this portal unique?
Since this is an online portal, it is beneficial to artisans in terms of cost saving, in setting up physical stores and selling their art products. The portal also provides a holistic exposure to artists whose talent was hidden behind fairs and exhibitions only. The website has been developed and currently maintained by Cybersurf (India) Pvt. Ltd.
Need for the Project
In order to provide the expert craftsmen of the state their due recognition and enhance the popularity of traditional arts and crafts traditions, Government of Gujarat has given priority to make the development of cottage and village industries more employment oriented. With this aim, the INDEXT-C (Industrial Extension Cottage) has been created to provide information and guidance & organizing Cottage & Rural Industrial sector as a catalyst. And now, taking the efforts in this direction much beyond the usual fair and festivals, a completely novel approach has been undertaken.
The portal has been developed after extensive research of the various types of handicrafts and artisans in Gujarat. Currently, the portal showcases 62 different types of craft. The structure of the site is designed in such a way that it offers the visitor novel ways of exploring the portal. The visitor can search the portal either by the craft form, product category or by the geographical listing. The visitor also has an option to explore all the products crafted by a particular artisan.
Platform Initiative – SMS
Seamless Structure & Navigation
SEO Optimized Content
Search Engine – Artisan
Comprehensive Catalogue Browsing
Expression of Interest via SMS
Detailed product guide with image gallery
Description about various art forms of the state
State wise guide about practiced art forms
Currently, the portal has around 300 registered artisans and more than 900 products are listed on the platform.