April 2009

A Paradigm Shift

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The cycle of automation is rapidly improving delivery of various government services.

Automation be it computerisation or mechanisation in India has been challenged constantly to be adapted and moulded, from Indian fortune 500 companies to your corner shop grocer, now use evident automation techniques to ease processes. Now the cycle of automation is rapidly improving delivery of various government services. The role of IT can be largely observed for registration of businesses, license applications, inspection clearance, customs modernization, tax administration, (e.g. electronic filing), and procurement of goods and services.

The Municipal Corporation of Greater Mumbai (MCGM) the civic body which is responsible for the civic infrastructure and administration of the city and some suburbs of Mumbai, is well on the road to automation. Apart from the civic responsibility which lies with MCGM, the civic body collects Octroi at various entry points in Mumbai. MCGM is one of the largest local governments in the Asian continent. The octroi is collected for most types of goods which enters the city. The manual cash collection process of octroi made it extremely tedious. MCGM had the objective to reduce traffic congestion at various naka’s.  The only way MCGM could see a solution to this quandary was transformation from the tedious manual Cash Collection process to a cashless process

When Itz Cash Card Limited was presented the challenges faced by MCGM, it partnered with State Bank of India, to come up with a unique solution to automate the Octroi process. The result of this venture resulted in the creation of the Octroi Silver Card a unique prepaid payment Instrument by which the truckers who entered the city could pay the octroi. The processes and operations developed by ItzCash for the card, customized to meet the needs of the truck owners and attain the objectives set by MCGM. The truck owners were provided with several top-up points which operate on a 24X7X365 basis. The simple and robust technology provides for offline and online transactions. The whole process of transformation of the transaction from a cash exchange process to a cashless process was carried through an intensive training process by ItzCash for the truck drivers in vernacular language. The user friendly, contactless card was magnanimously accepted by the truck owners and the drivers.

The success for the wide adoption of the card is because it delivers Simplicity, Speed and Transparency. Post implementation of the Octroi Silver Card, the process of collection at the nakas has come down to 10-12 secs per transaction from close to twelve minute per transaction on an average. The functionality and the usage of the card has been very user friendly and has made the life of the truckers passing through the nakas lot easier. Moreover, the absence of direct cash in the exchange process keeps the whole process very transparent and free from any stain of revenue leakage. The card has brought in a ‘radical change’ in the whole process of collection of the money. The efforts of this new age automation has been recognized and rewarded in the international arena too, Itz Cash Card Ltd along with MCGM and State bank of India were awarded the Paybefore Award winners in the Most Innovative Prepaid Program for ItzCash Octroi Automation, which was recently held at Orlando, US. ItzCash card is associated with various other e-government initiatives like payment of property tax with the Municipal Corporation of Delhi, payment of various utility bills with North Delhi Power Limited (NDPL) and many more. Besides e-government projects, ItzCash Card has tied up with more than 3500 merchants to provide services in the area of Shopping, Entertainment, Utility, Mobile Services etc.

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