Wednesday, 22 July 2026 | Asia's First Monthly Magazine on e-Governance · Est. 2005

Effective Social Services : Adaire Fox-Martin, Vice President of the Public Services group for SAP’s Asia Pacific Division

As Vice President of the Public Services group for SAP's Asia Pacific Division, Adaire Fox-Martin oversees the strategic direction and activities in the area of public services in the health, education and defence sectors across the region and executive relationships with customers and partners. Ms. Fox-Martin is a key member of the SAP leadership team and plays a lead role in delivering SAP's offering to public secto

As Vice President of the Public Services group for SAP’s Asia Pacific Division, Adaire Fox-Martin oversees the strategic direction and activities in the area of public services in the health, education and defence sectors across the region and executive relationships with customers and partners. Ms. Fox-Martin is a key member of the SAP leadership team and plays a lead role in delivering SAP’s offering to public secto­r customers. A respected thought leader, Ms. Fox-Martin continues to be invited at seminars and conferences by the media and analysts to address public services issues ranging from e-Government transformation and reengineering of Government processes to public service policies. She is regularly featured and quoted in numerous publications throughout Asia and Australia. Ms. Fox-Martin has over 20 years of experience in the field of information technology and management.

Effective e-Governance can take information technology (IT) to the common man, while helping Governments to regulate their services in line with the changing needs of both citizens and stakeholders, as well as develop the economy. Recognizing the growing importance of e-Governance and the use of Information and Communication Technologies (ICTs) in public administration, we bring you a much needed, regular, interactive platform, where your questions on a pre-defined theme can be answered by Adaire Fox-Martin, Vice President, Public Services, SAP Asia Pacific and Japan.

In this issue, we focus on a few questions around “Effective Social Services” in light of the fact that delivery of social services through social insurance, social protection and social care programs through various institutional mechanisms at Central, State and Panchayat levels is one of the most significant result area for government. Effective delivery of social services is decidedly one of the key drivers for the government in winning and retaining the mandate to be in power through elections.


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What are the major areas of social services where government participates? Is there a significant quantum of effort and finances involved?

Government social services manifest themselves in various ways, the key ones being social insurance, social protection and social care programs. In India, there are various mechanisms by which these services are delivered


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