The Global Alliance for Mass Entrepreneurship (GAME) and NITI Aayog have formalised a strategic collaboration aimed at enhancing entrepreneurship ecosystems across India. Announced on May 2, 2025, this initiative focuses on developing region-specific interventions, with initial pilot projects slated for Nagpur, Visakhapatnam, and select locations in Uttar Pradesh.

The partnership seeks to empower local entrepreneurs by fostering collaboration among key stakeholders, including government bodies, corporations, educational institutions, financial entities, successful entrepreneurs, and community organisations. By tailoring interventions to address the unique challenges and opportunities of each region, GAME and NITI Aayog aim to catalyse a dynamic movement that propels economic growth and job creation at the grassroots level.

Ishtiyaque Ahmed, Programme Director of the Industry/MSME vertical at NITI Aayog, underscored the importance of a ground-up approach in his remarks. “Our strategy is anchored in comprehensive facilitation and multi-sector collaboration. It is crucial to work hand-in-hand with local entrepreneurs, understand their specific needs, and support them in overcoming the challenges they face,” he stated.

The pilot sites will implement GAME’s tested methodologies, which are designed to help entrepreneurs launch and scale their ventures successfully. These interventions will include facilitating access to finance, offering capacity-building programs, engaging in policy advocacy, and initiating community-driven projects. The overarching goal is to establish self-reliant entrepreneurial ecosystems capable of sustaining themselves and generating substantial employment opportunities.

Ketul Acharya, President of GAME, expressed optimism about the partnership’s potential impact. “At GAME, we are driven by the belief that entrepreneurship can transform not only individual lives but entire communities. This collaboration with NITI Aayog represents a pivotal step in our mission to foster widespread entrepreneurial activity. By harnessing local resources and addressing regional needs, we aspire to build robust ecosystems that inspire innovation and inclusive growth,” Acharya remarked.

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Since its establishment in 2018, GAME has been a leader in advancing mass entrepreneurship across India. Through extensive research, pilot projects, and active policy engagement, the organisation has supported thousands of entrepreneurs, with a strong focus on empowering women and promoting sustainable business practices in underrepresented regions.

This collaboration is anticipated to unlock innovative solutions that tackle systemic barriers hindering entrepreneurship. By prioritising local contexts and strengthening partnerships across various sectors, the initiative aims to provide entrepreneurs with critical resources such as credit access, market linkages, mentorship, and robust peer networks. The long-term vision is to nurture a culture of entrepreneurship that fosters local ownership and delivers lasting socio-economic impact across the country.

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