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AI & ML-Powered Trademark

In a significant step towards boosting intellectual property management, Union Commerce & Industry Minister Piyush Goyal introduced the AI and Machine Learning-based Trademark Search Technology and the IP Saarthi Chatbot in New Delhi. This innovative technology aims to expedite trademark application processes with greater accuracy and efficiency, reduce conflicts, and improve patent quality.

Goyal highlighted the platform’s ability to transform IP services, particularly with its inclusion of official languages in future versions, potentially setting a global benchmark. Additionally, he emphasised the importance of integrating AI across various devices to ensure faster adoption and enhance the overall user experience.

The Minister also praised women’s rising participation in patent filings over the last decade and reaffirmed the government’s 80% fee reduction for startups, MSMEs, women entrepreneurs, and academic institutions, which is intended to encourage innovation.

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This launch marks the fifth major technology-based service introduced by the government within a week, alongside the Trade Connect e-Platform, Jan Sunwai Portal, ECGC’s new online service portal, SMILE-ERP system, and BHASKAR—a startup one-stop solution. Goyal reaffirmed the government’s dedication to ease of doing business and called for the rapid adoption of AI to improve daily outcomes.

Drawing from Prime Minister Narendra Modi’s vision of “Intelligence, Idea, and Innovation,” Goyal reiterated India’s mission to become a developed nation by 2047, a goal driven by the collective effort of 1.4 billion Indians. He urged continued innovation, suggesting that India’s solutions could become global benchmarks.

The Department for Promotion of Industry and Internal Trade (DPIIT) envisions a revolutionised IP management system with AI and ML-based advancements. Key features include enhanced trademark identification, streamlined search processes, and improved protection for businesses globally. Additionally, the IP Saarthi Chatbot offers real-time assistance to users navigating IP registrations.

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This technological advancement underscores India’s commitment to creating an efficient and accessible IP ecosystem, positioning the nation as a global leader in innovation and IP protection.

 

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