Elastic, the company behind Elasticsearch®, has announced the results of its latest study titled “The Elastic Generative AI Report: One Year On,” shedding light on the impact and challenges of early Generative AI implementation worldwide. According to the report, India emerges as the front-runner in embracing Generative AI (GenAI) technologies, with a staggering 81% of organizations already integrating this cutting-edge technology into their operations.

Karthik Rajaram, Area Vice president and General Manager, India, Elastic, expressed, “The disruptive potential of GenAI has captured the imaginations and budgets of India’s IT and data leaders, as seen by India’s lead in GenAI adoption.” He emphasised the importance of businesses adopting search-powered GenAI grounded in business context to drive innovation, efficiency, and customer experiences securely.

The report underscores high enthusiasm for GenAI across various regions and industries in India. Despite this enthusiasm, notable challenges persist, particularly in data management and security, with 99% of respondents expressing concerns about data processing and usage. Accessibility and accuracy also remain significant challenges, with 93% highlighting issues in search capabilities.

Furthermore, the report indicates that Indian organisations believe GenAI can significantly enhance productivity, with 73% affirming that conversational data search capabilities would boost operational efficiency. Additionally, 49% anticipate substantial time savings per week per employee through streamlined data search functionalities.

In terms of future investments, the report reveals optimistic trends, with 94% of Indian respondents anticipating increased budget allocations towards GenAI initiatives in the next 12-24 months. Moreover, 93% expect this investment trend to continue over the next 24-36 months.

The research, conducted in collaboration with independent market research specialist Vanson Bourne, surveyed 3,200 IT decision-makers and influencers across the U.S., Europe, and Asia-Pacific, with 300 respondents from India.

About Elastic
Elastic (NYSE: ESTC), the leading search analytics company, leverages search-powered AI to enable real-time data analysis at scale. Built on the Elasticsearch platform, Elastic’s solutions cater to security, observability, and search needs, serving thousands of companies globally, including over 50% of the Fortune 500.

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