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Elets Technomedia in association with the Department of MSME & Exports, Government of Uttar Pradesh; SIDBI; and India Exim Bank organised a Ubharte Sitaare of Uttar Pradesh Conclave-cum-Expo, a one-day event that highlighted the significance of the Ubharte Sitaare scheme in enabling exporters to expand the reach of their products by qualitative enrichment and tapping into new national and overseas markets.

Shri Siddharth Nath Singh, Minister for MSME & Exports graced the event with his presence as the Chief Guest. The Minister highlighted that “Under the guidance of Hon’ble Chief Minister

Yogi Adityanath, we have explored the potential of 100 local products from Uttar Pradesh in around 34 countries under 15 sectors.”  Ubharte Sitaare is a scheme specifically designed for exporters who have the potential to transform with time and grow to their max potential, he added. Speaking on making UP an export hub, he said, “Lateral entries of experts are a must to make Uttar Pradesh a hub for exporters.” He concluded on the note that “The Government of Uttar Pradesh looks forward to participation from exporters in the Ubharte Sitaare scheme and we are ready to handhold these exporters and provide them with the required aid to boost their businesses.”

Navneet Sehgal, Additional Chief Secretary, Department of MSME & Exports, Government of Uttar Pradesh delivered the Keynote Address. On the potential of UP to be a leader in exports, he said, “Though being a landlocked state it is hard for UP to compete with coastal states but exports in UP has risen by 38 per cent and this was despite the COVID-19 pandemic.” Further, speaking on addressing challenges, he said, “We need to improve on the technology adoption and advancement front to optimally tap the potential of enhancing exports from the state.”

The conclave witnessed power-packed sessions with insightful deliberations from the esteemed industry leaders.

Presenting the implementation, benefits and other details about the Ubharte Sitaare scheme, Meghana Joglekar, General Manager, India Exim Bank; Rahul Mazumdar, Assistant General Manager, India Exim Bank; Srikant Das, DGM, SIDBI; Amit Paul, vice president, SIDBI Venture Capital Ltd.; and Shivangi Singh, ACI, Department of Industries, Government of Uttar Pradesh addressed the conclave. During her address, Shivangi Singh said, “UP has a potential to be the exports hub not only because of the varied landscape but also because of the traditional arts & crafts in the state.” She also mentioned that the government has introduced export development centres in 10 districts of the state and all the 75 districts in UP have export development committees. While Meghna Joglekar briefed on the implementation of the Ubharte Sitaare scheme and mentioned examples of companies that India Exim Bank is supporting. She also shed light on the USPs of these companies and why they were chosen to be benefited under the scheme. Rahul Mazumdar spoke on the state’s industrial set-up and said, “Uttar Pradesh has a vast potential in the agriculture sector, MSMEs, exports and even in the services sector. However, most of the state’s IT sector is concentrated in Noida and this needs to be scaled across the state.”

Speaking on the role of the Government of Uttar Pradesh’s One District One Product (ODOP) scheme in the successful implementation of the Ubharte Sitaare scheme, Gaurav Shrivastava, Senior Consultant, Ernst & Young Global Consulting Services (EY) and Hasan Yaqoob, Chairman e-commerce Council – CIIUP and Associate Director, Flipkart, addressed the conclave. Shrivastava expressed his vantage points on GI tagging of the ODOP products to mark their authentication and quality assurance. He said, “We have already got 15 ODOP products GI tagged that ensures the authentication and quality of the products. The work on tagging of other products is underway.” He also presented points on the Way Forward for ODOP that can contribute majorly to achieving the state government’s target of becoming a $1 trillion economy. While Hasan Yaqoob spoke on the significance of e-commerce in boosting the reach of ODOP products. He said, “We help the artisans, craftsmen, MSMEs to get their products catalogued and provide them a better scope of selling through our e-commerce platform.”

The conclave also had a Q&A session where leaders from the export industry including Mohit Suri, Chairman, Indian Industries Association; Parvesh Jain, General Secretary, Laghu Udyog Bharti; Srikant Das, DGM, SIDBI; and Meghana Joglekar, General Manager, India Exim Bank were present on the dias to present their views on the importance of Ubharte Sitaare scheme and its impact on the industry. Parvesh Jain spoke of up-gradation of Indian education systems to bring it at par with the international education ecosystem and also deliberated on challenges faced while implementation of government schemes and on possible solutions to these challenges. Mohit Suri expressed his appreciation for the Centre and the Government of Uttar Pradesh for taking steps towards making building an “Aatmanibhar Bharat”. While Srikant Das mentioned entrepreneurship programmes that SIDBI organised for students to imbibe an entrepreneurial mindset among the youth and develop an ecosystem that supports the flourishing of startups.

With the enriching insights from the government and industry representatives on the immense scope of boosting exports in the state of Uttar Pradesh through schemes like Ubharte Sitaare and ODOP, the one-day conclave ended on a high note.

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