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Enterprise Resources Planning (ERP) services provider SAP has launched SAP Business Suite 4 SAP HANA (SAP S/4 HANA), heralding a new generation of business suite designed to enable Indian customers run simple in a digital and networked world. SAP S/4 HANA is the new product that is fully built on the advanced in-memory platform, SAP HANA and is designed on the most modern design principles with the SAP Fiori user experience (UX) for mobile devices.

It will help Indian enterprises to take better business decisions by accessing the capability for planning, execution, prediction and simulation from within the business application.

“As Indian enterprises aim to enter new markets and engage with their consumers across a variety of channels, SAP S/4 HANA brings unprecedented innovation, combined with more than 40 years of experience across industries”, said Ravi Chauhan, Managing Director, SAP India. “History proves, India to be an early adopter for new generation technology in the last decade. We are confident our customers will derive real-time business opportunities by adopting S/4 HANA the innovation platform designed to drive their growth.” he added.

“India is expected to be among the top cloud markets in the world by 2020, with a USD 4.1-billion business opportunity,” said Melissa Di Donato, Chief Revenue Officer for S/4 Hana Cloud at SAP.

“By making our digital core all pervasive through this, SAP’s market leadership in ERP space is poised to be replicated in the cloud as well,” she added.

SAP has been present in India for the past 20 years and has 10,000 customers here.

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