The Government of India has launched a policy framework to promote e-marketing of handloom products, in order to reach wider audience.
The policy framework has been developed by the Office of Development Commissioner (Handlooms) under the Ministry of Textiles, with the key objectives of promoting the interests of both producers and consumers of handloom products.
Under the policy framework, the Office of DC (Handlooms) would collaborate with approved e-commerce entities in promoting e-marketing of handloom products, in a transparent, competitive and effective manner.
Any e-commerce entity willing to work for promotion of online marketing of handloom products in collaboration with the Office may apply for the same.
The policy frame work would be reviewed from time to time as per field requirements and the experience gained, for safeguarding the interest of the primary producers of handloom products and consumers.
